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Reliance’s BIGFLIX gets a brand new look

TT Correspondent | 27 Nov 2012

Reliance Entertainment Digital unfolds a brand new user interface for its movies on demand service, bigflix.com. The enhanced user interface provides optimized browsing options with an easy navigation.
With this change, users can easily discover the movie of their choice. With language as key navigation on the site, one can easily jump to his favorite language, use the large filters to select favorite genre or take a look at the new additions to catalogue in ‘Now Available’ section. Not only this, discovery is further aided by using the newly launched ‘Collections’.
Various collections like BIG B Special, Rajni the Boss, Deadly Devgan, National Award Winners, Old is Gold, Best of Bengal, Malyalam Megastars, Vintage Kollywood, Best of Mollywood and Telugu Talkies have been added to start with.
For subscribers, the new design of the portal offers the advanced ‘Queue’ feature that allows one to line up all the movies that they wish to watch. Queue once created can also be accessed from other devices like smartphones and tablets. Also, with ‘Continue Watching’ feature one can resume the movie from the place where he left it last, irrespective of the device he is watching it on, saving a lot of time.
“We firmly believe that this change of UI shall help our subscribers to discover the movies that they want much faster and get engaged with our service. Every change brought about has been designed keeping in mind the consumer’s needs and ease. We thought of making a dedicated section for them and hence gave rise to ‘Collections’ making it easy for them to browse through the catalogue”, said Shreyash Sigtia, business head, BIG Flicks Pvt Ltd.