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Aircel partners with D-Link to offer free 3G data across India

TT Correspondent | 20 Nov 2013

In a move aimed at driving data growth, Aircel, one of India’s leading telecom players, has partnered with D-Link a wireless networking firm to offer 3G data benefits to its customers across the country. 
The reverse bundling offer will enable customers to get 1 GB of free 3G data per month for a period of 3 months. The offer will be available for customers who activate an Aircel 3G SIM on D-Link data card namely ‘D-Link DWM-156’ and routers namely ‘D-Link DWR-512 and DWR-730’. 
“The partnership is aimed at driving data growth in India by offering high-end 3G experience to the customers”, Aircel said in a statement. 
Going by the recent report by IAMAI and IMRB which estimates that by June 2014, India will have 243 million Internet users India is experiencing a data revolution and operator- device tie-ups will play a significant role in strengthening the telecom ecosystem, which is critical to fuel this growth.
To avail the benefits, customers need to make a total recharge of Rs100 per month post activation; free 3G benefits will be over and above recharge benefits.
Anupam Vasudev, Chief Marketing Officer - Aircel, said “We are confident that with D-Link’s superior hardware technology and Aircel’s robust network capabilities, we will be able to provide a wholesome 3G experience to our customers.”
D-Link’s innovative & user friendly 3G devices like DWM-156 & DWR-730 are sure to offer seamless access to high-definition content, music, movie etc. anytime, anywhere” said Mr. Anoop Jarial, VP – Product Marketing, D-Link (India) Limited.

Recently, Aircel tied up with device manufacturers to launch bundled offers for customers across the country to push data use.