HandSetTT Correspondent | 16 May 2019
Chinese smartphone brand Itel has expanded its product portfolio in India with the launch of Itel A46. The smartphone is priced at Rs 4,999 and comes with free 4G data up to 50GB from Reliance Jio along with cashback of Rs 1,200 on recharge of Rs 198 and Rs 299 over a period of 24 months.
The Itel A46 features a 5.45-inch FullScreen HD+ IPS display with 1440x720 pixel resolution. Powered by 1.6GHz octa-core processor and runs on Android 9 Pie operating system.
The handset packs 2GB of RAM and 16GB internal storage. It comes with a dedicated microSD card slot to expand the storage further by up to 128GB. There is another variant with 1GB RAM and 16GB storage also.
On the camera front, Itel A46 offers a dual rear camera comprising of 8-megapixel primary sensor and VGA AI camera. For selfies, the smartphone sports a 5-megapixel camera with LED flash.
The dual SIM is backed by 2400mAh battery. Itel A46 features dual tone colours - gradation diamond grey, fiery red, neon water and dark water.
Arijeet Talapatra, CEO, Transsion India said, “We are confident that it will be a game changer for the first-time smartphone customers who look for full value in every purchase. Our DNA in brand itel is to engage, excite and surprise the under 5K smartphone customers with best fit combination of product and price. The latest launch is an epitome of magical features like 2GB RAM with Octa Core processor for better performance & multi-tasking, AI Dual camera with segment first smart recognition and text translation features, HD+ full screen, Multi- Function Fingerprint Sensor, Smart Face Unlock amongst others at an incredibly low price.”
Goldee Patnaik, Head of Marketing, Itel Business Unit said, “At itel we have been doing intense research across semi-urban and rural markets to understand consumer consumption habits and relevance of smartphone in their day to day life. What we realized is the benefit that smartphone provides is no less than a magic in their life because of the entertainment and relevance it has in making their life better. So, we at itel have also defined our new brand essence ‘har haath mein jaadu’, wherein we aim to make our consumers experience magical while using an itel smartphone i.e. best value bundled with trendy technology & features. itel A46 is an all-rounder smartphone with a powerful combination of technology, aspirational features and aesthetics that will magically transform the sub 5k category”.